Facebook may buy Atlas

http://allthingsd.com/20121206/facebook-in-talks-to-buy-microsofts-atlas-ad-platform/

Ad-supported internet for job creation

http://marketingland.com/iab-study-ad-supported-internet-responsible-for-5-1-million-u-s-jobs-23068

Google display beats search

http://searchenginewatch.com/article/2220372/How-Google-Rakes-In-Over-100-Million-in-Search-Advertising-Daily-Infographic

likely to click?

This is old but I just saw it. Very funny! http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6?op=1

anti-aliasing

good article on css font antialising

http://www.usabilitypost.com/2012/11/05/stop-fixing-font-smoothing/

standard flash banner validation

How do you make sure your banner is working, clicks through, and meets specs?

We have a QA process using this Doubleclick tool:

https://doubleclick-support.appspot.com/validator/

But today it's down, so we're using this:

http://www.adopstools.com/?section=tools&page=clickchecker

This is the only one I've seen with a CPU usage test:

https://adthenticate.adobe.com/

Adform:
http://test.adform.com/testpage/banners-test/

The Adobe one is good, but requires a login.

html5 banners are late to the party

I have yet to see specs or guidelines on running html banners in standard placements. The closest I get is this link to Doubleclick's html5 rich media guidelines.

So far, the animated HTML5 banners I've seen are all over 100k. We got a batch sent to us that were built using PNG sequences taken from the flash versions, stitched together using Jquery, Edge, and who knows what else, adding up to over 2mb each for what had originally been 40k flash files. This is not what Steve Jobs had in mind when he disallowed Flash from iOS devices!