Wednesday, November 18, 2015

Friday, September 11, 2015

Friday, September 4, 2015

links roundup

Lots of change in my line of work, which is ad banners, animation, and front end development. This blog is mostly just a place where I save links for myself; if someone stumbles upon it, so much the better.

I'm looking forward to the arrival of web animations, but it's not in browsers yet:

SVG has a way to go before it's as useful as Flash vectors were, but it's interesting -

For SVG I have been enjoying this podcast:

With browsers starting to drop support for Flash, we're finally going 100% html. It's still the wild west as far as specs go, but the IAB is working on it:

Web fonts are a problem when you're trying to keep a banner small. Font subsetting is a must -

We're doing a lot of greensock animation and CSS transitions too, I use to help with vendor prefixes

Monday, August 10, 2015

greensock article on html5 banners

Arguing for higher file sizes, and naturally, Greensock animations:

We've been doing our Flash banners with Greensock for years, and many campaigns will want the same concept in both Flash and HTML. When that's the case, it's pretty easy to repurpose the tween code from Flash and apply it to a sprite sheet for the HTML version. However, now that we're going to stop doing Flash versions at all, I think it will make sense to ditch the greensock classes altogether and just do CSS transitions for our animation, when it's just a simple standard banner with things fading in and out in sequence.

Wednesday, July 29, 2015

css transitions

this is the way to go

css easer

For me the best approach, though not the easiest, is using a sprite sheet and CSS transitions. This can make a very compact banner. Flash can export a sprite sheet with coordinates.

Works for position or opacity, and you can do some custom eases. 

Friday, June 26, 2015

GIF > Flash

I wouldn't have predicted the resurgence of GIF format animation as Flash departs --

Gifs have ridiculously heavy file sizes, and for most animations would be more tedious to create than a Flash version. But they work on more devices!

Tracking you farther with Doubleclick

Keeping track of you across different devices. Anonymously ?

Tuesday, June 9, 2015

on Google's Flash to HTML5 ad banner conversion

This seems to make people think that all Flash ads are being converted to HTML ads. Maybe some of them are, but the networks we're building for definitely don't allow the 428 kb Swiffy runtime as part of their 40k spec.

Google recently announced that Chrome will start defaulting to the behavior that Safari currently uses: plugin content will remain paused until the user clicks to play. This again will push advertisers away from continued use of Flash for desktop display.

Tuesday, April 28, 2015

SWF version does not equal Flash Player version!

I'm always trying to find this, so I'm copying it here.
Compiler OptionFlash Player VersionAIR version
-swf-version=1010.0, 10.11.5, 2.0

Tuesday, April 21, 2015

Rei Inamoto says: don't advertise on mobile!

We should use mobile as a way to provide service, not to push a message. Yes!