Monday, January 9, 2017

responsive ads on NYTimes

The Times will begin phasing out the industry-standard 300x250 and 300x600 pixel banner ads that currently appear on the right-hand side of its desktop webpages.

Instead, the Times will introduce horizontal Flex Frame ads, which will appear along the top of webpages, between paragraphs in article pages and in feeds of content elsewhere across the site. These ads will be designed to better match the Times site, and will dynamically adjust in size and layout across different devices and window sizes.