Friday, June 26, 2015

GIF > Flash

I wouldn't have predicted the resurgence of GIF format animation as Flash departs --

Gifs have ridiculously heavy file sizes, and for most animations would be more tedious to create than a Flash version. But they work on more devices!

Tracking you farther with Doubleclick

Keeping track of you across different devices. Anonymously ?

Tuesday, June 9, 2015

on Google's Flash to HTML5 ad banner conversion

This seems to make people think that all Flash ads are being converted to HTML ads. Maybe some of them are, but the networks we're building for definitely don't allow the 428 kb Swiffy runtime as part of their 40k spec.

Google recently announced that Chrome will start defaulting to the behavior that Safari currently uses: plugin content will remain paused until the user clicks to play. This again will push advertisers away from continued use of Flash for desktop display.