A good creative trumps everything else.

No amount of planning, research, targeting, or audiences will have as big of an impact as your creative. https://thenextweb.com/growth-quarters/2020/03/10/4-lessons-i-learned-after-spending-6-million-on-google-ads-last-year-syndication/

GPU animation

Posting this link so I can find it later. https://www.smashingmagazine.com/2016/12/gpu-animation-doing-it-right/

Advertising has a negative effect on well being

A large study reveals an inverse correlation between advertising expenditure and life satisfaction among populations in 27 countries.

animation libraries

a few animation libraries to check out:
https://github.com/mrdoob/three.js/  https://github.com/legomushroom/mojs https://github.com/maxwellito/vivus  https://github.com/jlmakes/scrollreveal  https://github.com/thednp/kute.js/
http://animejs.com/ https://createjs.com/ https://popmotion.io http://velocityjs.org/  http://paperjs.org/ and of course https://greensock.com/

Christopher Manning

Geez, this guy has done some fun work with math animations! Enjoying the Hamiltonian graphs.
http://christophermanning.org/

scrollmagic

There are lots of ways to do this, maybe I'll use ScrollMagic
http://scrollmagic.io/examples/

Bill Hicks on advertising

https://www.youtube.com/watch?v=tHEOGrkhDp0