Friday, July 20, 2012

popup windows from standard banner clickTags

This is an old post that I never published. The banner never trafficked, either. Pop-ups from standard banners are despised and not worth trying, in my opinion.

So we did this banner...
The client wanted to run it as a standard placement, not rich, but they wanted to have it load xml for its text, so that they could change it themselves. Okay no problem... just post a crossdomain on your server to allow Doubleclick to access your xml. My xml file was pipe delimited for line breaks.
Oh one more thing: we needed to have the clickthrough open in a 450x400 px window, no address bar or scrollbars... ok? This can be done in DFA, says the media guy. Days later: no dice. Scrapped.

Too High

In a meeting with the Managing Director and a few others, discussing estimates.

"When I used to build banners, I did ten a day. How can a banner take two days to build?" Me: well, it depends on the animation, and if there's interactivity... and there will be revisions to get everything pixel perfect..." 
Managing Director: "who cares? Does anybody really look at banners, anyway? let's just see how fast we can get it done, and have some money left for something more interesting!"

Tuesday, July 17, 2012

third party data providers in a banner

I've been involved with several projects where we discussed using 3rd party data from someone like BlueKai or Causata, but so far, we haven't followed through. Who has done this? Talk to me.

Tuesday, July 10, 2012

Domain name available

After using it for twelve years, I lost my personal .com domain name. I had it set to auto-renew, but forgot to update my credit card with the host, and didn't check my old email very carefully. One day, I went to show someone an old Flash animation, and to my surprise, I got served a site promoting anti-oxidants.

Why anti-oxidants? I don't think the new domain owners share my name, so I assumed they just wanted to sell it back to me at a profit. Surprisingly, they aren't interested in selling it. I don't fully understand their motivation. Are they just trying to improve their search ranking?

I had an exchange of emails with some guy on a hotmail account. I told him that he was a thief, under the Anti-Cybersquatting provisions of the Lanham Act, specifically 15 U.S.C. §§ 1125 (d) and 1129(1)(A)., which states that:
Any person who registers a domain name that consists of the name of another living person, or a name substantially and confusingly similar thereto, without that person's consent, with the specific intent to profit from such name by selling the domain name for financial gain to that person or any third party, shall be liable in a civil action by such person.
My situation is similar to this, except that for me, it's not worth pursuing. I don't really need my personal name to be a web site.

Anyway, I started looking up domain names. I'll probably buy something new. I have some ideas. is taken. 

What inspired me to write this post is the onslaught of ads I've been getting since my search. buys a lot of ads! If someone out there wants to use to sell antioxidants, go for it! I don't need it!