Tracking you farther with Doubleclick

http://www.businessinsider.com/google-announces-cross-device-measurement-for-doubleclick-2015-6

Keeping track of you across different devices. Anonymously ?

When banner ads lose, Apple wins

Compelling article from text/plain:

http://textslashplain.com/2015/06/10/collateral-damage/

(ad blocking coming to mobile safari)
http://blogs.wsj.com/cmo/2015/06/10/ad-blocking-could-be-coming-to-apples-mobile-browser/

on Google's Flash to HTML5 ad banner conversion

This https://plus.google.com/+GoogleAds/posts/BWVyFHGUi9n seems to make people think that all Flash ads are being converted to HTML ads. Maybe some of them are, but the networks we're building for definitely don't allow the 428 kb Swiffy runtime as part of their 40k spec.

Google recently announced that Chrome will start defaulting to the behavior that Safari currently uses: plugin content will remain paused until the user clicks to play. This again will push advertisers away from continued use of Flash for desktop display.

Flash ads reaching the end

http://chrome.blogspot.com/2015/06/better-battery-life-for-your-laptop.html


also http://www.engadget.com/2015/06/05/chrome-pause-flash/

SWF version does not equal Flash Player version!

http://sleepydesign.blogspot.ie/2012/04/flash-swf-version-meaning.html

I'm always trying to find this, so I'm copying it here.

Compiler Option	Flash Player Version	AIR version
-swf-version=9	9.0.115.0	N/A
-swf-version=10	10.0, 10.1	1.5, 2.0
-swf-version=11	10.2	2.6
-swf-version=12	10.3	2.7
-swf-version=13	11.0	3
-swf-version=14	11.1	3.1
-swf-version=15	11.2	3.2
-swf-version=16	11.3	3.3
-swf-version=17	11.4	3.4
-swf-version=18	11.5	3.5
-swf-version=19	11.6	3.6
-swf-version=20	11.7	3.7
-swf-version=21	11.8	3.8
-swf-version=22	11.9	3.9
-swf-version=23	12	4
-swf-version=24	13	13
-swf-version=25	14	14
-swf-version=26	15	15
-swf-version=27	16	16
-swf-version=28	17	16

the state of animation 2014

This is a few months old, but still good.  I want to bookmark for myself it by posting here:
http://www.smashingmagazine.com/2014/11/18/the-state-of-animation-2014/

Rei Inamoto says: don't advertise on mobile!

We should use mobile as a way to provide service, not to push a message. Yes!

http://www.thedrum.com/news/2015/04/21/akqa-chief-creative-officer-rei-inamoto-why-brands-shouldn-t-advertise-mobile