Tuesday, June 9, 2015

on Google's Flash to HTML5 ad banner conversion

This https://plus.google.com/+GoogleAds/posts/BWVyFHGUi9n seems to make people think that all Flash ads are being converted to HTML ads. Maybe some of them are, but the networks we're building for definitely don't allow the 428 kb Swiffy runtime as part of their 40k spec.

Google recently announced that Chrome will start defaulting to the behavior that Safari currently uses: plugin content will remain paused until the user clicks to play. This again will push advertisers away from continued use of Flash for desktop display.

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