I don't have much experience with this, but I need to know our options for advertising on Facebook.
If your ad is running in an app, there's a lot you can do.
https://developers.facebook.com/docs/audience-network/getting-started
If it's running on your FB page, there's no HTML5, just static images, videos, animated GIF, and a richer templated thing called FB "Canvas". I keep links here for my own reference —
https://developers.facebook.com/docs/atlas-api/reference/objects/advertiser/v2.9
https://www.facebook.com/business/help/429550437381481/
https://www.facebook.com/business/ads-guide
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