I still don't see a strong argument for using web fonts in banners, unless you're doing a lot of dynamic text. Even then, it's not always the best approach, due to file size.
Monotype is eager for the day to come, which it surely will, when ads are mostly using web fonts.
http://www.monotype.com/resources/articles/fitter-happier-more-productive-how-web-fonts-can-lead-to-workflow-efficiencies/
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