Friday, July 29, 2011

We're starting to include space for the AdChoices icon in a lot of our banners. I'm seeing it all over the place. Not real pretty from a design perspective. Probably not very helpful either. Given the choice between targetted ads or un-targetted ads, who cares? Most people will just continue to ignore the ads. Well, they're trying.

Friday, July 8, 2011

visualizing the display ad business


I've seen this on various sites and by itself, it's more interesting than the articles that reference it.

Thursday, June 9, 2011

IAB innovation days 2011

I didn't make it, but I saw some of the video.

Make it smaller!

Often I am asked for tips on making the banner smaller.
My #1 tip is: don't use transparent pngs. If you need transparency, mask a flat jpg.
More tips to come!

Wednesday, June 8, 2011

Interesting banner dev blogs?

A search for banner blog 2011 flash as2 tween "rich media" "30k" turns up nothing of interest! I know there are a lot of people out there building ad banners, but they aren't talking about it...