Luma again

It's mesmerizing

http://www.slideshare.net/tkawaja/luma-display-ad-tech-landscape-2010-1231

Google Think Insights

Oh, Google, I can't keep up with all your data!
http://www.thinkwithgoogle.com/insights/tools/display-benchmark-tools/

html5 from Flash or timeline-based tools

• Swiffy: http://www.google.com/doubleclick/studio/swiffy/ works pretty well!
• Sencha Animator 
• Sprout Advine: http://sproutinc.com/technology/ now with serving and reporting too
• Adobe Edge: I need to keep this link http://labs.adobe.com/technologies/edge/resources/jsapi.html
• Tumult Hype looks quite good, too.
• Aquafadas Motioncomposer 
• radiapp
•  http://www.sencha.com/products/animator/ 
•  Javascript on a timeline: http://marcinignac.com/blog/timeline-js/ 

 My guess is that timelines won't come into play like they did with Flash. We'll be hand-coding most things.

At last, a database of standard banners, searchable by brand! http://www.moat.com/

working late

PM: I have a simple Flash revision that I need someone to do. It will only take 15 minutes.
Me: Everything I do is simple and takes 15 minutes but I've been here till 9 every night this week. Can't do it.
Vinny: You don't want to work till 9, Brad?
Me: I don't want to work till 9:15!

9:00 rolls around and I hear a guy across the room complaining that Flash sucks and they're making him do a banner.
So, by 9:15 I'm helping him fix it.

Weird bug today, only on Mac Firefox. The last tween didn't draw correctly and left artifacts trailing along its path, so that the logo, rather than gliding into position, stayed partly out of the frame. Any little nudge to Firefox (zoom change, menu click, resize…) would startle the Flash player into finally drawing the end frame correctly. This in a very expensive 1-day Youtube masthead placement! I tried moving the tweening symbol out from under its mask; no change. I tried changing the tweens to be scripted instead of timeline: no, that last tween still didn't render fully.

The workaround was to put a constantly looping stage-size graphic in the background of the parent swf. This reminds the Flash player to keep updating the screen.

Yes, fixing design errors is a normal part of a banner developer's job. You are expected to use your eyes and think as you work. Center text, swap in apostrophes for foot marks and quotes for inch marks; add 1px borders to all creatives that are on plain white backgrounds; check to make sure correct RGB brand colors are being used.