ad blocking cont'd

Martin Sorrell etc saying not all that much, but acknowledging that ad blockers are a real concern:
http://www.businessinsider.com/sir-martin-sorrell-jon-steinberg-dana-anderson-on-ad-blocking-2015-6

ISP-level blocking
http://www.stateofdigital.com/isp-level-ad-blocking/

GIF > Flash

I wouldn't have predicted the resurgence of GIF format animation as Flash departs -- http://www.adweek.com/news/technology/heres-why-gifs-are-back-style-and-bigger-ever-brands-165499

Gifs have ridiculously heavy file sizes, and for most animations would be more tedious to create than a Flash version. But they work on more devices!

Tracking you farther with Doubleclick

http://www.businessinsider.com/google-announces-cross-device-measurement-for-doubleclick-2015-6

Keeping track of you across different devices. Anonymously ?

When banner ads lose, Apple wins

Compelling article from text/plain:

http://textslashplain.com/2015/06/10/collateral-damage/

(ad blocking coming to mobile safari)
http://blogs.wsj.com/cmo/2015/06/10/ad-blocking-could-be-coming-to-apples-mobile-browser/

on Google's Flash to HTML5 ad banner conversion

This https://plus.google.com/+GoogleAds/posts/BWVyFHGUi9n seems to make people think that all Flash ads are being converted to HTML ads. Maybe some of them are, but the networks we're building for definitely don't allow the 428 kb Swiffy runtime as part of their 40k spec.

Google recently announced that Chrome will start defaulting to the behavior that Safari currently uses: plugin content will remain paused until the user clicks to play. This again will push advertisers away from continued use of Flash for desktop display.

Flash ads reaching the end

http://chrome.blogspot.com/2015/06/better-battery-life-for-your-laptop.html


also http://www.engadget.com/2015/06/05/chrome-pause-flash/