We're starting to include space for the AdChoices icon in a lot of our banners. I'm seeing it all over the place. Not real pretty from a design perspective. Probably not very helpful either. Given the choice between targetted ads or un-targetted ads, who cares? Most people will just continue to ignore the ads. Well, they're trying.

visualizing the display ad business

I've seen this on various sites and by itself, it's more interesting than the articles that reference it.