IAB innovation days 2011

I didn't make it, but I saw some of the video.

Make it smaller!

Often I am asked for tips on making the banner smaller.
My #1 tip is: don't use transparent pngs. If you need transparency, mask a flat jpg.
More tips to come!

Interesting banner dev blogs?

A search for banner blog 2011 flash as2 tween "rich media" "30k" turns up nothing of interest! I know there are a lot of people out there building ad banners, but they aren't talking about it...

The free internet isn't free

It requires ad banners to keep it looking rich.